You spend thousands a month on Google Ads and Yelp, but you can't tell which calls become real revenue. Pipelane attributes every call and text to its source, scores the conversation with AI, and shifts your ad spend toward what actually converts.
Connect the accounts you already use. We close the loop between ad spend and booked revenue automatically.
Link your Google Ads, Google Business Profile, and Yelp listings via OAuth. Multi-location supported via Google Ads Manager Account.
We provision dedicated phone numbers for each campaign and source. Calls forward to your existing line — nothing changes for the customer.
Each recording is transcribed and classified — booked, quoted, lost — with structured customer info and coaching observations for the owner.
Booked jobs flow back to Google Ads as offline conversions. Underperforming keywords pause automatically. Smart Bidding optimizes for revenue, not lead volume.
Most HVAC and plumbing owners answer the phone themselves, between jobs, from a truck. The product is built around that reality.
Dedicated tracking numbers per campaign, per location, per source. Know exactly which Yelp ad or Google keyword produced the call — without changing anything in your existing ads.
When the phone rings, you hear a 2-second whisper: 'Lead from Yelp emergency repair.' You answer ready, not cold.
Customer name, address, equipment, urgency, quoted price, outcome — extracted from the transcript and ready to push to your CRM or Google Calendar.
When a quoted lead goes silent, we draft a follow-up SMS in your voice. Tap to send. Stop leaving 50% of warm leads on the table.
Run multiple registered businesses? See spend, calls, and booked-job-cost across all of them, with per-location drill-downs.
Specific, non-judgmental notes on each call: missed financing mention, no callback time set, urgency signal not prioritized. Optional and toggleable.
We're in private beta. If you run an HVAC, plumbing, electrical, or roofing shop and spend $3k+/month on Google Ads or Yelp, get in touch.