Know which ads actually make you money.
Pipelane attributes every call and text to its source, scores the conversation with AI, and shifts your ad spend toward what books jobs — not what just rings the phone.
Paused “ac repair near me” — $342/booked over the last 14 days, above your threshold.
The problem
You spend thousands a month on Google Ads and Yelp, but you can’t tell which calls became real revenue. So you keep paying for clicks that don’t book — and your Smart Bidding optimizes for ringing the phone, not booking the job.
How it works
Connect once. Close the loop forever.
- 01
Connect your accounts
Link Google Ads, Google Business, and Yelp via OAuth. Multi-location supported through Google Ads Manager Account.
- 02
Track every call and text
We provision dedicated tracking numbers per source. Calls forward to your existing line — nothing changes for the customer.
- 03
AI scores every conversation
Each recording is transcribed and classified — booked, quoted, lost — with structured customer info pulled out automatically.
- 04
Spend gets reallocated
Booked jobs flow back to Google Ads as offline conversions. Underperforming keywords pause. Smart Bidding optimizes for revenue.
What you get
Built for the way trades shops actually work.
Most HVAC and plumbing owners answer the phone themselves, between jobs, from a truck. The product is built around that reality.
Per-source attribution
Dedicated tracking numbers per campaign, per location, per source. Know exactly which Yelp ad or Google keyword produced the call — without changing anything in your existing ads.
Whisper context before you answer
When the phone rings, you hear a 2-second whisper: “Lead from Yelp emergency repair.” You answer ready, not cold.
AI extraction from every call
Customer name, address, equipment, urgency, quoted price, outcome — extracted from the transcript and ready to push to your CRM or Google Calendar.
Cold-lead nudges, drafted for you
When a quoted lead goes silent, we draft a follow-up SMS in your voice. Tap to send. Stop leaving 50% of warm leads on the table.
Multi-location rollups
Run multiple registered businesses? See spend, calls, and booked-job-cost across all of them, with per-location drill-downs.
Coaching observations
Specific, non-judgmental notes on each call: missed financing mention, no callback time set, urgency signal not prioritized. Optional and toggleable.
On the call
Every call, transcribed, classified, and pushed back to Google.
Pipelane uses Anthropic Claude to extract what actually happened on the call: who called, what they need, how urgent it is, what you quoted, whether they booked. That structured data flows back to Google Ads as offline conversions — so Smart Bidding learns which keywords produce real revenue, not just rings.
- Caller identity, location, and equipment auto-filled
- Outcome classified: booked · quoted · lost · spam
- Booked jobs become offline conversions in Google Ads
- Coaching notes optional, never shown to the caller
Hi, my AC stopped cooling overnight. Can someone come out today?
We can have someone there between 1 and 3 today. What part of town are you in?
South Austin, near 78745.
Got it. Standard diagnostic is $89, applied to repair if you book. That OK?
Yeah, that’s fine. Book me in.
- Source
- Yelp · emergency-repair
- ZIP
- 78745
- Equipment
- Central AC
- Urgency
- Same-day
- Quoted
- $89 diagnostic
- Outcome
- Booked
Pricing
Per location. Billed monthly.
Three tiers depending on how much of the work you want us to do. No setup fees. Cancel anytime.
Tracking
Know your numbers.
- Per-source tracking numbers (calls + texts)
- AI transcription + classification
- Customer info & outcome extraction
- Coaching observations on every call
- Unified leads dashboard
Optimization
Move your money.
- Everything in Tracking
- Google Ads spend sync
- Cost per booked job by campaign
- Offline conversion upload to Smart Bidding
- Auto-pause underperforming keywords
- Cold-lead re-engagement drafts
Full management
We run your ads.
- Everything in Optimization
- Auto-built Google Ads campaigns
- Per-city landing pages with local SEO
- Continuous keyword & bid optimization
- Multi-location rollups
- Replace your $3k+/mo agency
Multi-location discount available for shops with 3+ locations. Telephony fees (Twilio numbers + minutes) passed through at cost — typically $80–100/mo per shop.
Currently piloting
One pilot shop today. A few more before we open up.
If you run an HVAC, plumbing, electrical, or roofing shop and spend $3k+/month on Google Ads or Yelp, we’d like to talk to you.
vincentvais17@gmail.com